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An Interactive Stamp Trail for the Preservation of Malay Kuih Heritage

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  • Nadzrah Jakuan

    (Creative Visual Exchange Group (CREaTE), College of Creative Arts, University Technology MARA, Puncak Alam Campus, Selangor)

  • Norfadilah Kamaruddin

    (Creative Visual Exchange Group (CREaTE), College of Creative Arts, University Technology MARA, Puncak Alam Campus, Selangor)

Abstract

Malaysian culture places great importance on traditional Malay dessert, which reflects the country’s varied culinary traditions and rich background. However, modernization and shifting nutritional choices provide obstacles to the preservation of these ancient treats. This project explores a novel method of conserving Malay dessert history by means of an Interactive Stamp Trail, a gamified engagement technique intended to raise cultural awareness among the young generation. Through the integration of interactive experiences and educational components, the new innovative approach enables users not only to learn about the traditional food but also can appreciate various kinds of traditional Malay dessert, their historical value, and regional origins. 1000 young adults from Selangor state in Malaysia between the ages of 18 and 30 participated in a survey to gauge their interest in culturally immersive activities and knowledge with traditional Malay dessert. The findings shown the Interactive Stamp Trail offers a viable means of preserving Malaysia’s culinary legacy.

Suggested Citation

  • Nadzrah Jakuan & Norfadilah Kamaruddin, 2025. "An Interactive Stamp Trail for the Preservation of Malay Kuih Heritage," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(6), pages 4914-4922, June.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-6:p:4914-4922
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