Understanding the Challenges, Benefits, and Attitudes of Halal Certification Among Restaurants in General Santos City

This qualitative study explores the understanding the challenges, perceived benefits, and attitudes toward halal certification among restaurant operators in General Santos City, Philippines. Given the city’s proximity to Muslim-majority regions and the increasing demand for halal-compliant food services, the study seeks to assess how restaurant managers perceive and engage with halal certification processes. Using semi-structured interviews with seven managers from local, halal-themed, and international chain restaurants, the study employed thematic analysis to extract insights. Findings revealed a basic awareness of halal principles, but limited knowledge of certification protocols. Key challenges included complex documentation, high certification costs, and limited access to halal-compliant suppliers. Despite these barriers, participants acknowledged potential benefits such as enhanced customer trust, broader market access, and improved business reputation. Attitudes ranged from cautiously supportive to indifferent, often influenced by perceived customer demand. The study concludes that wider adoption of halal certification requires increased awareness, simplified procedures, and financial support from relevant agencies. Recommendations are offered to guide stakeholders in fostering a more inclusive and competitive food industry.