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Impact of Online Advertising on Consumer Buying Behavior

Author

Listed:
  • Jewel Chowdhury

    (Assistant Professor, Department of Business Administration, Ishakha International University, Bangladesh)

  • Dr Manish Sarker

    (Assistant Professor, Department of Business Administration & Additional Director (IQAC), Ishakha International University, Bangladesh)

  • Kowshik Datta

    (Department of Statistics, Comilla University, Comilla, Bangladesh)

Abstract

Today’s situation is overflowing with the most up-to-date necessities of the modern future, which is quickly becoming an unavoidable reality. Online advertisements are expanding and becoming more expensive. It’s crucial to know what factors determine the success of online ads. Customer response to online advertising purchasing behaviors is the subject of this research. For this goal, the study was carried out with the help of both principal and secondary databases. Primary data is gathered through the researchers’ observations and field surveys, and secondary data is gathered through comprehensive literature such as magazines, journals, e-journals, websites, books, and newspapers, among other sources. This study aims to evaluate several aspects associated with internet advertising and how they influence shopper purchasing behavior.

Suggested Citation

  • Jewel Chowdhury & Dr Manish Sarker & Kowshik Datta, 2025. "Impact of Online Advertising on Consumer Buying Behavior," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(4), pages 3044-3054, April.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-4:p:3044-3054
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