Unravelling Sociological Tenets as Semantic Constructs in Health Related Communication: A Sociolinguistics Perspective

The very nature of communication as a reflection of a sociological embodiment in the expression of overt and covert meaning is tightly woven to the thought patterns of that specific linguistic community. This interrelation makes social communication more engaging and even more complex when socio-cultural nuances related to health issues as concerns African countries south of the Sahara are addressed. With deep insights from the works of Jerry & al. (2015), the paper sets out to establish that the psychological mapping of linguistic utterances constitute a dual track semantic analysis when such discourses are in connection with personal health-related matters. The paper stresses on the point that the lexicology of health related communication somehow unravels sociological underpinnings of language in addressing specific health-related concepts within a linguistic community. While dissecting normative construction of health stereotypes as a distributive semantic function, the paper demonstrates the subtle universality of disease apprehensions and communication within the global health systems. From this perspective, the paper establishes the necessity of culturally referencing and demonstrates its semantics potency in influencing paradigm shifts within the global discourse on health communication.