Analysis of Communication Patterns of PT Future Nest Indonesia’s Creative Team in Building Virtual Office Branding (Implementation of Promotion on Social Media)

This study discusses the communication patterns carried out by the Creative Team of PT Future Nest Indonesia in the process of building the Branding of the Virtual Office company. The right communication pattern can have an impact on the success of communication to build branding. The methodology used in this study is descriptive research through a qualitative approach which is carried out by describing the results of descriptive data processing with data collection techniques used through interviews, observations, and documentation to describe in detail. The purpose of this study is to observe the communication patterns of the PT Future Nest Indonesia creative team and how the implementation of brand image elements in facing the challenges of communication problems by using STP (Segmentation, Target, Promotion) Model analysis. The results of this study found that the communication patterns established between Future Nest, the creative team, clients, and return to Future Nest form a wheeled/circle pattern. The implementation of branding strategies is carried out through a mix of communication media such as Instagram, TikTok, Website, YouTube, Whatsapp, and Google Maps integrated with the landing page. The problem of communication future nest as a new brand is still positioned as a market challenger. The positioning tagline “your office solutions†can be well accepted by market segmentation.