Supply Chain Management of Native Chicken in Davao Oriental

The supply chain management of native chicken in Davao Oriental is a critical component of the province’s poultry sector, directly affecting food security, rural incomes, and market efficiency. This study examines the various elements of supply chain management, including product flow, information exchange, and financial transactions among key stakeholders such as raisers, traders, institutional buyers, and consumers. Data were gathered from 60 native chicken raisers, 12 buyers, and four traders across Banay-banay, Lupon, San Isidro, and the City of Mati using surveys and interviews. The results indicate that native chicken production remains largely backyard-based, characterized by informal trading systems, fragmented market access, and inefficient logistics. The study identified product flow as highly variable, with some native chicken raisers selling directly to consumers while others rely on traders to reach institutional buyers. Payment systems are largely cash-based, with occasional cash advances provided by traders. Information flow within the supply chain is unstructured, primarily relying on personal experience, mobile communication, and informal agreements. Transportation challenges, pricing instability, and the absence of standard grading systems further hinder market efficiency. Despite these issues, demand for native chicken remains high, particularly from institutional buyers such as restaurants and market vendors. This study recommends strengthening cooperative systems, improving logistics and infrastructure, integrating digital market solutions, and implementing quality and pricing standards to enhance supply chain efficiency and sustainability.