Exploring and Managing Reputation Quotient of Selected Nigerian Deposit Money Banks: The Role of Public Relations

In today’s competitive corporate landscape, managing corporate reputation occupies a central place. In this study we explored the reputation quotient of ten deposit money banks licensed to operate by the Central Bank of Nigeria. Our fundamental purpose was to evaluate the reputation quotient using components of the reputational quotient monitor to explore how the customers of the deposit money banks consider the dimensions of the reputation quotient when applied to the banking industry. Corresponding research questions in line with the objectives of the study and corresponding hypotheses were raised to guide the study. The study employed cross sectional research design executed through a survey. A sample size of 384 respondents obtained using Cochran’s formula was used for this study. Obtaining data was through a well structured research instrument designed in a five form Likert scale. The reliability of the instrument was ascertained using cronbach alpha test statistic which yielded a value over 0.7 for all constructs of the variables studied indicating a high degree of items consistency. We used a one sample t-test to examine the significance of the differences between these indexes with the aid of SPSS 16.0. The results show that all three null hypotheses are not supported. Appropriate recommendations were made in line with the findings of the study.