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Faith in the Deal: Navigating Ethical Tensions When Faith and Business Collide

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  • James Otundo

    (PhD Student, Development Studies in Leadership and Governance, Daystar University, Kenya.)

Abstract

This paper examines the critical intersection of Christian faith and business practices in contemporary society, particularly in high-stakes negotiation scenarios. It argues for the deliberate integration of faith and life, arguing that a Christian worldview offers a rich ethical framework capable of resolving complex dilemmas that are common in commercial activities. Drawing on biblical principles and established business ethics, the paper identifies common tensions, such as profit versus principle and competition versus compassion, that faith driven entrepreneurs may encounter when engaging in business deal from various business circles. This paper explores how a holistic kingdom integration approach, rooted in virtues like integrity, stewardship, servanthood, compassion, and justice, provides a pathway to navigate these conflicts on a day-to-day basis effectively. Furthermore, the paper uncovers psychological and theological barriers that hinder faith consistent decision making and proposes a practical, multi-level framework for bridging faith principles with sustainable business success. Utilizing a hypothetical $10 million business contract scenario involving a 10% concession demand from the main negotiator, this study demonstrates how intentional faith life integration not only upholds moral integrity but also helps in building long-term organizational excellence, employee satisfaction, customer loyalty, and broader societal impact.

Suggested Citation

  • James Otundo, 2025. "Faith in the Deal: Navigating Ethical Tensions When Faith and Business Collide," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(14), pages 2234-2244, September.
  • Handle: RePEc:bcp:journl:v:9:y:2025:issue-14:p:2234-2244
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    References listed on IDEAS

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    1. Rebekah Mifsud & Gordon Sammut, 2023. "Worldviews and the role of social values that underlie them," PLOS ONE, Public Library of Science, vol. 18(7), pages 1-16, July.
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