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Evaluation System for the Application of IP Visual Images in Leisure Agricultural Landscape Design in China: A Case Study of Tang Village Leisure Agriculture

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  • Jun, Yuan

    (Universiti Teknologi MARA, Malaysia)

  • Nurhayati Abdul, Malek

    (Universiti Teknologi MARA, Malaysia)

  • Shaibatul’ Islamiah, Che Man

    (Universiti Teknologi MARA, Malaysia)

Abstract

This study evaluated the role of intellectual property (IP) visual elements in creating recreational agricultural landscapes and their impact on the overall visual experience. It emphasized the importance of including IP’s visual aspects to enhance landscapes’ attractiveness and competitiveness. Using Tang Village as a case study, the paper provided a framework and index system for evaluating IP visual images in these landscapes. Integrated use of IP images improved tourism appeal and brand value. Data analysis was done using SPSS. This study offers theoretical and practical insights to encourage IP visual imagery in landscape design, guiding future construction attempts. It provides a comprehensive perspective beyond the immediate visual impact, highlighting its usefulness to stakeholders, legislators, and landscape architects involved in developing sustainable leisure agriculture spaces. The study adds important insights to the discussion about landscape design, emphasizing its role in creating memorable travel experiences.

Suggested Citation

  • Jun, Yuan & Nurhayati Abdul, Malek & Shaibatul’ Islamiah, Che Man, 2025. "Evaluation System for the Application of IP Visual Images in Leisure Agricultural Landscape Design in China: A Case Study of Tang Village Leisure Agriculture," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(2), pages 676-689, February.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:2:p:676-689
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