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Communication Strategies among Promoters During MATTA Fair 2025

Author

Listed:
  • Abdul Azim Mohamad Isa

    (MARA Universiti of Teknologi)

  • Muhammad Hashimee

    (Islamic International Universiti Selangor)

  • Khadijah Khalilah Abdul Rashid

    (Islamic International Universiti Malaysia)

  • Fitri Nurul’ain Nordin

    (MARA Universiti of Teknologi)

  • Muhammad Nursafwan Hazeman

    (Sultan Ibrahim Islamic College Universiti Johore)

  • Fitri Zakiyah

    (Muhammadiyah Universiti of Yogyakarta)

Abstract

Communication is a crucial strategy in promoting products and packages. The aim of this research is to discover the different types of communication strategies used by promoters during MATTA Fair 2025. Different communication strategies are performed by tour package promoters when engaging with local customers who love travelling from diverse backgrounds and preferences. Specific circumstances also evoke the kinds of communication employed when encountering scenarios that trigger some suitable strategies. This study uses a qualitative research method based on observations conducted at MITEC, Kuala Lumpur during MATTA Fair 2025. The findings from this study are expected to help tour package promoters increase sales through appropriate types of communication according to the background of tourists.

Suggested Citation

  • Abdul Azim Mohamad Isa & Muhammad Hashimee & Khadijah Khalilah Abdul Rashid & Fitri Nurul’ain Nordin & Muhammad Nursafwan Hazeman & Fitri Zakiyah, 2025. "Communication Strategies among Promoters During MATTA Fair 2025," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(22), pages 427-435, October.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:22:p:427-435
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