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Research on the Application of Baise Uprising Red Gene in Tea Packaging Design from the Perspective of User Experience

Author

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  • Kang Liang

    (College of Arts, Guangxi Minzu University)

  • Xiong Xuan

    (College of Arts, Guangxi Minzu University)

Abstract

Taking user experience as the core, this study explores the application path of Baise Uprising red genes in the packaging design of Lingyun White Hair Tea, aiming at promoting brand promotion, realizing the in-depth fusion of red culture and local agricultural products, and providing innovative ideas for the revitalization of China’s countryside. Based on the theory of user experience, the study analyzes the way and process of applying user experience in packaging design from three levels of functionality, emotional value and cultural value, covering the extraction, transformation and transmission of Baise Uprising-related elements, which provides practical references for the dissemination of Baise Uprising’s red culture and the implementation of China’s countryside revitalization strategy.

Suggested Citation

  • Kang Liang & Xiong Xuan, 2025. "Research on the Application of Baise Uprising Red Gene in Tea Packaging Design from the Perspective of User Experience," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 3775-3785, January.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:1:p:3775-3785
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