Expansion of Halal Supply Chains into New Regions: Opportunities and Challenges in Sub-Saharan Africa and Latin America

The halal market is experiencing significant growth, with data projected to continue on an upward trajectory as modern Muslim consumers can increasingly turn to ethical, quality-assured products. This study examines the opportunities for extending halal supply chains to new geographical markets, especially Sub-Saharan Africa and Latin America, and identifies interim operational challenges that companies might face. Data were collected through interviews with a range of experts from the halal industry, supply chain managers, and representatives from relevant governmental agencies involved in halal certification and trade, using a qualitative research methodology. The results show that there are substantial opportunities for market development in both regions, driven by rising consumer awareness and demand. Market entry or penetration is not straightforward for them due to operational hurdles such as the lack of uniformity in halal certification, supply chain issues and catering to a different culture. The findings of this study will advance the understanding of the challenges associated with halal supply chain expansion while offering insights into possible solutions for entering new markets successfully.