Assessment of Bertrand Model: A Case Study of Kenya Seed and Western Seed Company in Maize Seed Production in Trans-Nzoia County

This study examines how the Bertrand competition model operates in the maize seed market segment of Trans-Nzoia County in Kenya through an examination of Kenya Seed Company and Western Seed Company. It investigates pricing strategies while studying market conditions and consumer response within an oligopoly environment that uses price competition. Price serves as a leading market competition factor for maize seeds yet farmers decide their purchases based primarily on quality perceptions and brand loyalty along with distribution networks. Research findings reveal that price competition within the maize market operates according to expected consumer conduct from Bertrand models featuring homogeneous products. The research study demonstrates strategies for businesses to withstand competition stresses as it underlines service quality and product differentiation standards for long-term viability in this active market. The study leveraged secondary data collected from company publications as it presents crucial recommendations to policy makers who aim to develop sustainable competitive conditions within Kenya’s agricultural market.