Perceived Benefits of Civic Virtue Integration in Urban Zambia: A Phenomenological Study in Kanyama and Mandevu Constituencies

This study explores the perceived benefits and social impacts of integrating civic virtues in Zambian society, with a focus on Kanyama and Mandevu constituencies in Lusaka. Guided by an integrated theoretical framework combining Bandura's Social Learning Theory and Communitarianism, the research investigates how civic virtues are acquired, reinforced, and practised within urban communities. Using a qualitative study approach and a phenomenological case study design, a sample size of 25 was arrived at using purposive and homogeneous sampling in order to gain a deeper understanding of their lived experiences in benefiting from civic virtues. Data were collected through focus group discussions with teachers and interviews with Neighbourhood Watch members. Thematic analysis helped to arrive at the study findings. The findings reveal that civic virtues, such as transparency, accountability, respect for human rights, and patriotism, are cultivated through observational learning, role modelling, and community engagement. Participants emphasized that civic virtue integration promotes social cohesion, good governance, economic development, and a culture of inclusivity. Neighbourhood Watch programs emerged as key mechanisms for reinforcing civic behaviour by fostering trust. For policymakers and educators, the study highlights the need to invest in community-based civic education initiatives that leverage local leadership and participatory structures. Future research should explore the longitudinal impacts of civic virtue programs and examine how digital platforms might complement traditional modes of civic learning.