A Sociological Study on Work Culture and Livelihood Pattern of Gig Workers of Gig Economic Sectors in Chennai City, Tamil Nadu, India

A gig economy is a free market system in which temporary positions are common and organizations contract with independent workers for short-term engagements. This is the collection of markets that match providers to consumers on a gig or job basis in support on on-demand commerce. In the basic model, gig workers inter into formal agreements with on- demand companies to provide services to the company's clients. The study has made an attempt to assess the Socio-economic standards, demographic profile, the Problems and challenges related to the work culture and the Strength, Weakness, Opportunities and Threats of the Gig workers in selected areas of Chennai city. The study is descriptive in nature and it focused on the issues of gig workers through both primary and secondary data sources. The samples comprising 100 were chosen by using purposive sampling technique and the descriptive analysis was employed to analyse the data with necessary graphical representation. The study has identified the themes such as educational background, safety concern, work load, gender role, work culture, health of the workers of gig economic sector in Chennai city. A comprehensive Sociological approach was launched in this present study with appropriate methods and tools. The study concludes with theoretical application major findings and suggestions as per the objectives used.