IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025i11p1191-1196.html
   My bibliography  Save this article

Shared Micro-mobility Adoption: A Qualitative Investigation of User Motives for Electric Scooters and E-Bicycles

Author

Listed:
  • Khouloud Gammoudi

    (PhD in Marketing Faculty of Economic and Management of Tunis Research Laboratory: Business and Marketing Research (ERMA))

  • Kaouther Saied Benrached

    (University Professor Faculty of Economic and Management of Tunis Research Laboratory: Business and Marketing Research (ERMA))

Abstract

In response to environmental challenges and increasing urban congestion, micro-mobility emerges as a sustainable solution for short-distance urban travel. It reduces the carbon footprint while offering speed and flexibility. This study investigates user motivations for adopting electric bicycles and electric scooters based on 21 semi-structured interviews. The results reveal four key motivations: utilitarian (practicality and time savings), environmental (reducing ecological impact), hedonic (enjoyment and travel comfort), and social (peer influence and social image). The adoption of micro-mobility extends beyond mere practical function; it reflects a considered choice that combines efficiency, ecological responsibility, and social valuation. These findings identify the determining factors for supporting the expansion of these transport modes and offer strategic guidance for designing urban policies and innovative, sustainable mobility solutions tailored to the actual needs of users.

Suggested Citation

  • Khouloud Gammoudi & Kaouther Saied Benrached, 2025. "Shared Micro-mobility Adoption: A Qualitative Investigation of User Motives for Electric Scooters and E-Bicycles," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(11), pages 1191-1196, November.
    • Handle: RePEc:bcp:journl:v:9:y:2025:i:11:p:1191-1196
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/uploads/vol9-iss11-pg1191-1196-202512_pdf.pdf
    Download Restriction: no
    File URL: https://www.rsisinternational.org/journals/ijriss/articles/shared-micromobility-adoption-a-qualitative-investigation-of-user-motives-for-electric-scooters-and-ebicycles/
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:i:11:p:1191-1196. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.