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Developing a Theoretical Framework for Strategic Visual Content in Mental Health Campaigns

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  • Suzani Azmin

    (Department of Graphic Design & Digital Media, College of Creative Arts Universiti Teknologi MARA Malaysia.)

  • Neesa Ameera Mohamed Salim

    (Department of Graphic Design & Digital Media, College of Creative Arts Universiti Teknologi MARA Malaysia.)

Abstract

This conceptual paper explores the impact of strategic visual content in mental health awareness campaigns. Utilizing a theoretical framework based on the Elaboration Likelihood Model (ELM), Visual Rhetoric Theory, and Visual Communication Theory, this study synthesizes existing literature to propose guidelines for effective visual content. The findings suggest that engaging visuals can enhance emotional involvement, reduce stigma, and promote mental wellness. Future research should empirically validate this framework to optimize visual communication in mental health advocacy.

Suggested Citation

  • Suzani Azmin & Neesa Ameera Mohamed Salim, 2024. "Developing a Theoretical Framework for Strategic Visual Content in Mental Health Campaigns," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 3710-3714, September.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:9:p:3710-3714
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