Enhancing Student Engagement: Analysing the Role of ARCS Motivation Model in Online Learning Tools for Higher Education

In recent times, the adoption of online teaching methods has become a noteworthy development. This trend gained momentum during the Covid-19 pandemic, as education transitioned entirely to online platforms. Even though our country has now entered an endemic phase, online learning remains pertinent. Many educational institutions continue to embrace online learning, but its success depends on collaboration with students. Several factors influence students’ ability to adapt to this new teaching and learning approach. In this research, the aim is to investigate the motivational factors that affect the use of online learning tools. This study utilizes the ARCS Motivation model, which encompasses attention, relevance, confidence, and satisfaction, to explore the relationship between these factors with online learning tools. Data were gathered from part five students and pre-diploma enrolled in entrepreneurship and management courses at UiTM Perak Branch. Total of 78 questionnaire had been collected and analysed using the latest version of SPS software. The finding for this research were all the motivation factors show positive relationship towards effectiveness of online tools with a different strength. Relevant, confident and satisfaction contribute to high relationship while attention was medium level. Consequently, this research has the potential to positively impact the education sector and government policies by promoting the integration of technology into the teaching and learning process. It also sheds light on the evolving landscape of education in the digital age and its implications for both students and educators.