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University Students’ Perception of Quality: A Case of Bangladesh

Author

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  • Muhammad Ziaulhaq Mamun

    (Former Professor, Institute of Business Administration, University of Dhaka)

  • Sazidur Rahman Talukder

    (MTO, DARAZ)

Abstract

This paper explored the quality perception of university students of Bangladesh in terms of 57 quality dimensions. A total of 258 responses from both public and private universities with different demographics are considered using non-probability convenient sampling technique. The responses are found reliable and valid. The most important quality dimensions observed by the respondents are value for money, completeness, privacy, serviceability, performance, durability, accurate quantity, reliability, taste, sound, easy identification, and conformance. The very close to highly agreed attributes are quality certification, ease of use, responsiveness, timeliness, hygienic/cleanliness, accuracy, easy installation, competency, and accessibility and convenience. On the other hand, the least agreed quality dimensions as perceived by the respondents are appealing facilities, packaging/look, prestige, financial facilities, foreign good, advertisement, loyalty program, financially sound brand, CSR, celebrity endorsement.

Suggested Citation

  • Muhammad Ziaulhaq Mamun & Sazidur Rahman Talukder, 2024. "University Students’ Perception of Quality: A Case of Bangladesh," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(3s), pages 161-181, March.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:3s:p:161-181
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