Research on the Design Practice of Chinese Tourism Commodity Packaging under the Background of “Cultural Convergenceâ€

This study explores the homogenization problem in the packaging design of Chinese tourism commodities, and proposes how to convey regional culture through packaging design to enhance the cultural attributes and market competitiveness of tourism commodities under the background of “cultural convergence†. It analyzes the evolution process of Chinese tourism commodity packaging, and summarizes the four major design themes of scenic spots, ethnic customs, history and culture, and materials and crafts and their problems. Through design practice, this paper proposes to use packaging forms with regional characteristics to give tourism commodities deep cultural connotations, so as to avoid “cultural convergence†in packaging forms. The study emphasizes that, in the context of globalization, how to balance the transmission of regional culture with the demands of aesthetics and practicality is the core issue of packaging design for Chinese tourist commodities.