The Integration of Traditional Chinese Culture with New Media Design in ‘Nezha: Birth of the Demon Child’: A Cultural and Creative Analysis

This paper explores the pathways for integrating traditional Chinese cultural elements with new media design in animated films, with a particular focus on the innovative strategies of cultural and creative transformation in Nezha: Birth of the Demon Child. It examines how traditional culture and new media design are combined in the film, analyzing how innovative cultural and design practices provide audiences with a unique cultural experience and promote cultural dissemination. The significance of this research lies in understanding how contemporary design approaches reinterpret and reimagine traditional cultural symbols, thereby contributing to the evolving discourse on cultural heritage and creative innovation in the digital age. The research aims to analyze the new media design elements and cultural symbols in the film, exploring their role in enhancing audience engagement and facilitating cultural dissemination. Specific objectives include identifying the new media design and cultural elements in the film, analyzing their impact on audience emotional resonance and cultural identification, and evaluating their overall effectiveness in cultural dissemination. This study adopts a qualitative research methodology, combining case analysis and audience feedback analysis. The case analysis focuses on the film’s visual language, narrative structure, and the design logic of its cultural symbols, uncovering how traditional culture is integrated with modern design. Audience feedback analysis involves collecting data from social media platforms and conducting in-depth interviews to understand audience perceptions and emotional responses to the cultural elements in the film. The findings reveal that Nezha: Birth of the Demon Child successfully enhances audience emotional engagement and cultural identification through innovative applications of visual effects, narrative themes, and cultural symbols. Notably, the film has sparked cross-cultural dialogue and discussions on a global scale. These results highlight the critical role of new media design in advancing cultural dissemination and offer new practical directions and insights for the cultural and creative industries.