An Analysis of Visitors’ Etiquette Pattern in Muzium Negeri Kedah, Alor Setar, Malaysia

Museums are vital organizations that teach individuals about culture and history. In most museums, some elements enhance visitors’ anticipation of enjoying the exhibits and collections beyond the layout and other factors. However, some visitors or museum enthusiasts may have been distracted by other challenges, such as time constraints that limit their ability to view the entire exhibition areas within the museums. Unless the museum’s layout allows sufficient viewing time for each display, visitors lack adequate time to explore all the exhibits. The museum’s organization must ensure an improved layout, including walking patterns, to facilitate visitor navigation. To satisfy visitors’ desires, museum organizations must enhance the experience to influence their perceptions of the museum positively. The Muzium Negeri Kedah (Kedah State Museum) has initiated this research to tackle this issue. This research has two primary objectives: to examine visitors’ behavioral patterns and to propose a new museum layout to enhance visitor flow. This research utilizes primary methodologies, specifically a questionnaire survey and observation in the Kedah State Museum. Museums require adequate maintenance for both items and facilities. Based on the findings, it is recommended that a visitor plan for the Kedah State Museum must be developed. The researcher anticipates that the museum will implement changes in the future to enhance its appeal and satisfy visitors’ desire to go. This research is conducted with the expectation that more museums will enhance their roles in providing innovative methods of communication and education for society. This will consequently assist younger generations in acquiring greater knowledge, facts, and information. Ultimately, this will motivate society to acquire knowledge and value and develop methods for the preservation of objects primarily associated with histories and cultures