The Influence of Family Communication Patterns on Muslim Families in Choosing Halal Food in Thailand

This study aims to determine how to examine how the value of family communication patterns in choosing halal food among Muslims in ethnic minority Thailand. What influence and limitations are there? How is consistency and communication in food choices? Choosing halal food is very important for Muslims. Factors in choosing halal food affected family communication style. In other words, each family has a different way of communicating, here it is mostly consensual communication, although it is open to opinions and discussions, but is subject to parental rules. Nowadays, food is processed in different ways, and the processing process cannot be realized whether it is correct according to Islam or not. Thus leading to food, Shubahat (The suspicion of food), but there are still Muslims eating it. And this is also an obstacle to food choices. For Muslims who do not care about halal or haram, they must admit that they eat everything that has been processed. The method is used as a qualitative approach with a case study strategy. Data were collected by questionnaires, interviews, and direct observation of the research objective From the results of the study, and it can be concluded that the value and influence on the communication style of Muslim families in Thailand are very important in choosing halal food not only in this country. But in every country with a small number of Muslims, Be careful when choosing food In each family, the method of communication differs depending on the parent’s policy.