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Enhancing Memorable Tourist Experiences Among Young Travelers Through Smart Tourism Technologies in Kuala Lumpur, Malaysia

Author

Listed:
  • Nor Asikin Shaharuddin

    (Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Melaka)

  • Nurul Sofea Nafisah Mohamad Shukor

    (Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Melaka)

  • Nur Alya Zulaikha Azlan

    (Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Melaka)

  • Nurul Hanifah Md Zin

    (Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Melaka)

  • Mohd Adib Izzat Mohd Nor

    (Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, Melaka)

  • Siti Aminah Abd Wahab

    (Faculty of Communication and Media Studies, UiTM Melaka)

  • Aida Nur Mohd Kodri

    (Faculty of Business & Management, UiTM Melaka)

Abstract

This study investigates the impact of Smart Tourism Technologies (STTs) on Memorable Tourist Experiences (MTEs) in Kuala Lumpur, Malaysia, an emerging smart tourism destination in Southeast Asia. The study examines how four key dimensions of STTs; accessibility, informativeness, interactivity, and personalization, enhance the social, emotional, and cognitive aspects of tourist experiences. A quantitative approach was employed, with data collected from 301 young travelers who visited eight major smart tourism attractions. The findings provide empirical evidence revealing a strong positive relationship between STTs and MTEs (r = 0.720, p

Suggested Citation

  • Nor Asikin Shaharuddin & Nurul Sofea Nafisah Mohamad Shukor & Nur Alya Zulaikha Azlan & Nurul Hanifah Md Zin & Mohd Adib Izzat Mohd Nor & Siti Aminah Abd Wahab & Aida Nur Mohd Kodri, 2026. "Enhancing Memorable Tourist Experiences Among Young Travelers Through Smart Tourism Technologies in Kuala Lumpur, Malaysia," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(6), pages 4595-4610, June.
  • Handle: RePEc:bcp:journl:v:10:y:2026:i:6:p:4595-4610
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