Influence of Psychological Well-Being and Self-Efficacy Toward Organisational Citizenship Behaviour in the Hotel Industry: A Conceptual Paper

Organisational Citizenship Behaviour (OCB) is receiving increasing attention in human resource management, especially in the high-intensity hotel industry. In the context of hospitality in Malaysia, issues such as staff shortages, high turnover rates, and job stress following the COVID-19 pandemic demand a focus on internal factors that can support organizational survival and effectiveness. This conceptual study aims to explore the influence of psychological well-being and self-efficacy on employees’ tendency to exhibit OCB. Based on previous literature, these two variables have been identified as important drivers of positive workplace behavior. This study also proposes a quantitative methodological framework with a cross-sectional design, involving data collection via structured questionnaires and analyses using SPSS and PLS-SEM. It is hoped that these conceptual implications can provide initial guidance to researchers and hotel management in designing intervention strategies that support human capital development and improve overall organisational performance