The Impact of Virtual Exhibition Hall on the Protection and Dissemination of Zhuang Brocade Culture in Jingxi City, China

Zhuang Brocade, a traditional textile art of the Zhuang ethnic group in Guangxi, China, embodies rich historical, cultural, and aesthetic significance. Rapid industrialization, declining artisan populations, and diminishing public interest threaten its preservation and transmission. This study investigates the role of virtual exhibition halls in the protection and dissemination of Zhuang Brocade culture in Jingxi City through semi-structured interviews with 24 participants, including artisans, cultural institution staff, and general users. Findings indicate that virtual exhibition halls effectively document and archive visual and historical elements of Zhuang Brocade, providing high-resolution imaging and 3D modeling that support cultural preservation without risking physical artifacts. Digital platforms significantly enhance dissemination by increasing accessibility, engagement, and awareness among geographically distant and younger audiences. Interactivity, immersion, and content quality were identified as key factors influencing user experience and satisfaction. However, intangible aspects, such as hands-on weaving skills and tacit knowledge, cannot be fully captured digitally, highlighting the need for complementary traditional transmission methods. The study offers practical recommendations for integrating virtual exhibitions with apprenticeship programs, optimizing user-centered design, and improving accessibility. Limitations include small sample size and regional focus, suggesting the need for larger-scale, longitudinal, and comparative studies to advance the digital preservation of intangible cultural heritage.