Fertigation for Economic Growth: A Case Study of Chilli Cultivation by a Local Community Entrepreneur

This study investigates the implementation of a chilli fertigation system by a local entrepreneur in Melaka, contextualised within sustainable agriculture and rural entrepreneurship. A qualitative case study design utilising interviews, field observations, and production records was employed to document individual experiences and communal effects. The study used a comparative approach, assessing the outcomes of the UiTM-assisted entrepreneur in relation to four local farmers who independently implemented the same system. Research indicates that fertigation increased chilli yields by 30-40%, improved fruit consistency, and minimised input wastage through more efficient utilisation of water and fertilisers. The entrepreneur sponsored by UiTM and a comparable farmer (Azam) attained the best yields (13-14 tonnes/ha) and profitability (35-38%), facilitated by technical training and market access. Conversely, Andre and M. Asrol achieved diminished yields (10-11.5 tonnes/ha) and profitability (20-25%) attributable to equipment malfunctions, nutritional deficiencies, pest infestations, and dependence on local markets. The growth performance and pest management were more uniform in the UiTM-associated initiative, but independent adopters had inconsistent canopy development, postponed fruiting, and increased insect prevalence. The findings underscore the enhanced benefits of institutional collaboration, facilitating knowledge transfer, systematic oversight, and reinforced buyer connections. The study indicates that fertigation has significant potential to improve rural livelihoods and foster community-based economic growth; nevertheless, sustained adoption necessitates organised support structures that encompass technical assistance, financing, and guaranteed market access.