Author
Listed:
- Dr. Pratiksha Gujar
(Bhimashankar Ayurved Hospital, College and Research Centre (MUHS), Pune, Maharashtra)
- Aditya Ladvikar
(Bhimashankar Ayurved Hospital, College and Research Centre (MUHS), Pune, Maharashtra)
- Aachal Nagdeo
(Bhimashankar Ayurved Hospital, College and Research Centre (MUHS), Pune, Maharashtra)
Abstract
Can a 5,000-year-old medical tradition survive the 21st century's "forced awakening"? While the global Ayurvedic market is projected to reach USD 85.83 billion by 2033, it faces a crippling paradox: a "Trust Deficit" fueled by heavy metal concerns and a lack of industrial standardization. This paper shatters the romanticized image of the "village healer" to propose a radical, technology-driven blueprint—a Chain of Ayurvedic Research Labs functioning as "Hybrid Innovation Hubs." To bypass traditional venture capital dependency, the model utilizes a Tri-Phasic Revenue Strategy: Phase 1 (Educational Tourism): Labs transform into "Science Cities," generating immediate cash flow through industrial visits and workshops to effectively subsidize R&D costs. Phase 2 (Telepsychiatry Grid): A "Service-for-Service" network addresses India’s 80-85% mental health treatment gap while gathering the clinical data required for global validation. Phase 3 (Advanced Manufacturing): Accumulated profits fund high-end technology like SCFE to create "Clean Label," export-grade products. By shifting from "faith-based" marketing to "evidence-based" manufacturing, this "Hub-and-Spoke" architecture simultaneously solves physician burnout and consumer skepticism. This is more than a business plan; it is a manifesto to ensure Ayurveda’s "Golden Age" is an achievable future milestone, not a historical relic.
Suggested Citation
Dr. Pratiksha Gujar & Aditya Ladvikar & Aachal Nagdeo, 2026.
"The Tri-Phasic Symbiosis: A Network-Centric Business Model for the Standardization and Global Integration of Ayurvedic Research Labs,"
International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 10(19), pages 642-652, February.
Handle:
RePEc:bcp:journl:v:10:y:2026:i:19:p:642-652
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