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The Romanian Clothing Market

Author

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  • MARIUS BOTA

    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

Today, more than ever, the business environment is continually changing. Competition intensifies in almost every industry, so companies must develop innovative products and business processes to survive. The Romanian clothing market is a crowded one with a lot of powerful competitors, especially Asian firms with their cheep products. Companies are today aware that they must offer the right product, in the right place, at the right price and at the right moment of time in order to be competitive. In order to survive on this market the Romanian clothing companies should adept their products offer to the customer needs and whishes, and taking into account the competition.

Suggested Citation

  • Marius Bota, 2009. "The Romanian Clothing Market," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2009_3_11_bota
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_3_11_Bota.pdf
    File Function: Revised version, 2009
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    More about this item

    Keywords

    Romanian clothing market; supply on clothes; demand on clothes; customer needs and whishes; customer’s profile;

    JEL classification:

    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

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