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A Research On Tourists’ Preferences Regarding The Romanian Travel Agencies



    () (The Academy of Economic Studies, Bucharest, The Faculty of Commerce, Department of Tourism- Services, Romania)


    () (The Academy of Economic Studies, Bucharest, The Faculty of Commerce, Department of Tourism- Services, Romania)


The Romanian travel agencies, acting currently on Romanian market, are facing a variety of new marketing realities. The changes in demographic aspects, stronger competitors and the excess of touring offers present on the market - all these factors make us understand how difficult it is to satisfy and attract the customers. Also, they have now the possibility to book holidays on their own, which involves an amplified threat for the travel agencies. Considering all these aspects, this study proposes to obtain a direct marketing research concerning the tourists’ preferences among the existing travel agencies involved on the Romanian market, to present its results and future directions so that the travel agencies will remain on the top of customers’ preferences for the organization of tourist voyages.

Suggested Citation

  • Andreea Marin-Pantelescu & Delia Popescu, 2008. "A Research On Tourists’ Preferences Regarding The Romanian Travel Agencies," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2008_1_8_marin-pantelescu

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    File Function: Revised version, 2008
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    References listed on IDEAS

    1. Markus K. Brunnermeier, 2009. "Deciphering the Liquidity and Credit Crunch 2007-2008," Journal of Economic Perspectives, American Economic Association, vol. 23(1), pages 77-100, Winter.
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    More about this item


    strategic marketing research; travel agencies; tourists’ preferences; tourism services;

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism


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