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Strategic Management Problems For Romanian Tourism Companies - A Short Inventory

Author

Listed:
  • MAGDALENA VORZSAK

    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

  • CRISTIAN CHIFU-OROS

    () (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

Romania is known for its tourist resources. Why, then, Romanian tourism did not become yet the engine of the national economy? This is the starting question of this research. We started with the idea that we have to look for the routs of all problems at the microeconomic level not at the macro one. We have studied a sample of companies involved in tourism field and we applied a questioner to their management board. The most important thing to highlight was if the management decisions are strategically orientated or not. The conclusions reveal a sum of problems that Romanian tourism companies are facing. The most important problem is a lack of strategic approach in management process. Further, we made a short sketch of the scenario that might be followed and we revealed the advantages and disadvantages of the possible alternatives for the Romanian tourism companies.

Suggested Citation

  • Magdalena Vorzsak & Cristian Chifu-Oros, 2005. "Strategic Management Problems For Romanian Tourism Companies - A Short Inventory," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
  • Handle: RePEc:bbn:journl:2005_1_7_vorzsak
    as

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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2005_1_7_Vorzsak.pdf
    File Function: Revised version, 2005
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    References listed on IDEAS

    as
    1. Sanna-Randaccio, Francesca, 2002. "The Impact of Foreign Direct Investment on Home and Host Countries with Endogenous R&D," Review of International Economics, Wiley Blackwell, vol. 10(2), pages 278-298, May.
    2. Ann E. Harrison & Brian J. Aitken, 1999. "Do Domestic Firms Benefit from Direct Foreign Investment? Evidence from Venezuela," American Economic Review, American Economic Association, vol. 89(3), pages 605-618, June.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    tourist companies; strategic management orientation; strategic problems;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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