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Corporate digital responsibility and cloud computing adoption: An alignment analysis in the EU context

Author

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  • Sann Thawdar Htoo
  • Hana Kopackova

Abstract

Cloud computing is a transformational and rapidly evolving digital technology that enables driving innovation, scalability, and operational efficiency across various industries. Despite its benefits, the widespread adoption of cloud services presents complex ethical, social, and environmental challenges that organizations must address to ensure responsible and sustainable digital transformation. This study aims to develop a systematic approach to cloud adoption by integrating corporate digital responsibility (CDR) principles into strategic decision-making processes. Through a qualitative methodology, the research investigates and maps the key benefits and challenges of cloud adoption to the core dimensions of CDR, including environmental sustainability, data protection, inclusiveness, and digital governance. The resulting framework bridges the gap between technological advancement and corporate accountability by guiding organizations in adopting cloud technologies in a way that is both effective and ethically grounded. The findings highlight significant differences in prioritizing responsibility-related topics across European countries, with particular attention to environmental concerns, regulatory readiness, and cultural values. These differences suggest that national contexts are critical in shaping how responsible digital practices are understood and implemented. The study contributes to both theoretical understanding and practical application by offering a structured tool for decision-makers who aim to align cloud adoption with broader societal and environmental objectives. The proposed framework offers practical value for organizations seeking to integrate innovation with ethical and sustainable principles. By addressing the full spectrum of social, environmental, and governance considerations, this research provides meaningful insights for decision-makers, policymakers, and scholars working to advance responsible digital practices across diverse European settings.

Suggested Citation

  • Sann Thawdar Htoo & Hana Kopackova, 2025. "Corporate digital responsibility and cloud computing adoption: An alignment analysis in the EU context," E&M Economics and Management, Technical University of Liberec, Faculty of Economics, vol. 28(4), pages 227-241, December.
  • Handle: RePEc:bbl:journl:v:28:y:2025:i:4:p:227-241
    DOI: 10.15240/tul/001/2025-4-015
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    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • F55 - International Economics - - International Relations, National Security, and International Political Economy - - - International Institutional Arrangements

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