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The Lifestyle Halal in European Marketing

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  • Ahmed Ameur Ameur

    () (University of Abdelhamid Ben Badis, Algeria)

Abstract

Muslim Markets "halal markets" in Europe are witnessing today intense activity and remarkable expansion, prompting many researchers and academics to engage in and adjust the rules of Islamic marketing in accordance with the Western reality and to compete with the traditional capitalist markets. In this paper we present two opposing issues that we try to address and analyze them; On the one hand we try to analyze the radical Western companies in the purely western productive orientation, the other hand, to analyze the Islamic way of life among young Muslims migrants. At first we try to deal with a range of issues, most notably; the compatibility of Islam and the rules of Islamic markets with the traditional marketing vision. On the other hand the extension of the Islamic way of life to capitalist bourgeoisie. We concluded latter, that many local companies have succeeded by taking advantage of the pillars of Islam in the acquisition of the Islamic market and creation of an Islamic marketing that would permit to this young Muslim lifestyle that they looking for according to their cultural and religious beliefs.

Suggested Citation

  • Ahmed Ameur Ameur, 2011. "The Lifestyle Halal in European Marketing," Review of Economics & Finance, Better Advances Press, Canada, vol. 1, pages 83-90, April.
  • Handle: RePEc:bap:journl:110207
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    Keywords

    Islamic markets; Foods industry; Marketing; Lifestyle halal; Islamic rules;

    JEL classification:

    • N2 - Economic History - - Financial Markets and Institutions
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • E44 - Macroeconomics and Monetary Economics - - Money and Interest Rates - - - Financial Markets and the Macroeconomy
    • D1 - Microeconomics - - Household Behavior

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