The Lifestyle Halal in European Marketing
Muslim Markets "halal markets" in Europe are witnessing today intense activity and remarkable expansion, prompting many researchers and academics to engage in and adjust the rules of Islamic marketing in accordance with the Western reality and to compete with the traditional capitalist markets. In this paper we present two opposing issues that we try to address and analyze them; On the one hand we try to analyze the radical Western companies in the purely western productive orientation, the other hand, to analyze the Islamic way of life among young Muslims migrants. At first we try to deal with a range of issues, most notably; the compatibility of Islam and the rules of Islamic markets with the traditional marketing vision. On the other hand the extension of the Islamic way of life to capitalist bourgeoisie. We concluded latter, that many local companies have succeeded by taking advantage of the pillars of Islam in the acquisition of the Islamic market and creation of an Islamic marketing that would permit to this young Muslim lifestyle that they looking for according to their cultural and religious beliefs.
Volume (Year): 1 (2011)
Issue (Month): (April)
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- Vaudour-Lagrâce, Catherine & Pras, Bernard, 2007. "Marketing et Islam : des principes forts et un environnement complexe," Economics Papers from University Paris Dauphine 123456789/845, Paris Dauphine University.
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