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Application of artificial intelligence in the organization of public relations work

Author

Listed:
  • Zanura Talibova

    (Head of the Public relations division of the Center for Analysis of Economic Reforms and Communication of Republic of Azerbaijan)

  • Turkay Verdiyeva

    (Chief advisor of the Public relations division of the Center for Analysis of Economic Reforms and Communication of Republic of Azerbaijan)

  • Firangiz Nuriyeva

    (Advisor of the Public relations division of the Center for Analysis of Economic Reforms and Communication of Republic of Azerbaijan)

Abstract

The application of artificial intelligence in public relations work arises from the new challenges created by technological progress. Especially in the last ten years, a noticeable change has been observed in this sphere. Terms and concepts such as big data, machine learning, personalized chatbots, and spatial intelligence have become integral to corporate communication and are rapidly integrating into public relations...

Suggested Citation

  • Zanura Talibova & Turkay Verdiyeva & Firangiz Nuriyeva, 2024. "Application of artificial intelligence in the organization of public relations work," The Scientific-Analytical Journal "Economic Reforms", Center for Analysis of Economic Reforms and Communication of the Republic of Azerbaijan, vol. 2024(1), pages 7-15, June.
    • Handle: RePEc:azr:reform:v:2024:y:2024:i:1:p:7-15
    DOI: 10.30546/2790-2196.1.10.2024.001.
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    More about this item

    Keywords

    artiicial intelligence; public Relations; strategic management; content Creation; user experience.;
    All these keywords.

    JEL classification:

    • H10 - Public Economics - - Structure and Scope of Government - - - General
    • H83 - Public Economics - - Miscellaneous Issues - - - Public Administration
    • D73 - Microeconomics - - Analysis of Collective Decision-Making - - - Bureaucracy; Administrative Processes in Public Organizations; Corruption

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