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A marketing approach to revitalising town centres

Author

Listed:
  • Güneri, Fatma

    (HEMiSF4iRE, Université Catholique de Lille, 60 Boulevard Vauban, CS 40109 • 59016 LILLE CEDEX, France)

  • Brakel-Ahmed, Fiza

    (Vrije Universiteit, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands)

  • Fornies, Joséphine

    (Wolf Group France sarl, Zone Industrielle, Rue Pierre et Marie Curie, F-59147 Gondecourt, France)

Abstract

This paper presents some preliminary recommendations for mayors looking to revitalise their town centres. Our qualitative analysis addresses four research questions which provide the mayor with new insights that should increase the town’s economic attractiveness by proposing a place marketing approach.

Suggested Citation

  • Güneri, Fatma & Brakel-Ahmed, Fiza & Fornies, Joséphine, 2023. "A marketing approach to revitalising town centres," Journal of Urban Regeneration and Renewal, Henry Stewart Publications, vol. 16(4), pages 410-420, June.
    • Handle: RePEc:aza:jurr00:y:2023:v:16:i:4:p:410-420
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    More about this item

    Keywords

    town centre; shop windows; mayor; branding;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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