High street regeneration in Rotterdam : How a local alliance turned an inner-city commercial street from no-go to must-visit

Dedicated leadership from local businesspeople and long-term commitment of resources by major stakeholders such as social landlords and municipalities can best solve persistent social and economic problems in high streets, even if the problems originate in wider urban society. Rotterdam, Europe’s port city, is a case in point and the regeneration approach developed in the area of West-Kruiskade in Rotterdam is an interesting case to study and learn from. This urban regeneration project demonstrates that success takes time (think decades, not years), requires a comprehensive contract at the start (trust is good, a binding contract is better), dedicated leadership (personal commitment as a crucial skill set), businesslike decision making (acting from the heart) and finally aiming for the best (no compromises, better safe than sorry). The project also demonstrates that urban regeneration requires continuous attention to remain successful after everyone considers the project completed. This last observation is important to enable local businesspeople to keep up the good work if the major stakeholders dial back their resources.