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Modernising the company Edison built: Applying innovation and digitisation at GE Appliances

Author

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  • Good, Bill

    (GE Appliances, USA)

Abstract

GE Appliances (GEA), a Haier company, has implemented new, innovative strategies as part of its five-year transformation goal of knowing and serving consumers better and creating a winning culture where employee entrepreneurs thrive. Through implementing a new microenterprise business model with a ‘Zero Distance’ philosophy and creating a digital supply chain, GEA has become the fastest growing appliance company in the US. A summary of the company’s new business model, including details on the microenterprise structure and new House of Brands, is presented in this paper, as well as several key components of the digital supply chain implementation. In addition, the company has a bold philosophy on upskilling its workforce, and this paper shares several examples of talent development programmes GEA has implemented to develop the digital supply chain leaders of tomorrow.

Suggested Citation

  • Good, Bill, 2022. "Modernising the company Edison built: Applying innovation and digitisation at GE Appliances," Journal of Supply Chain Management, Logistics and Procurement, Henry Stewart Publications, vol. 4(3), pages 250-259, March.
    • Handle: RePEc:aza:jscm00:y:2022:v:4:i:3:p:250-259
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    More about this item

    Keywords

    digital supply chain; transformative leadership; business model; Zero Distance; company transformation; entrepreneurship; microenterprises;
    All these keywords.

    JEL classification:

    • L23 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Organization of Production
    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management

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