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The power of presence : Re-establishing collaboration and innovation amidst a virtual revolution

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  • Tooman, Meghan

    (DORIS, USA)

Abstract

Two research studies were conducted to identify the implications of working remotely, in a physical office and hybrid on five business drivers, namely: productivity, collaboration, strategy, creativity and innovation. These five factors were repeatedly discussed in articles as being affected greatly (some positively, some negatively) by working remotely during the COVID-19 pandemic. Engaging over 150 people from 29 different organisations, DORIS (Design Oriented Research for Impactful Solutions) found the aforementioned business drivers are, in fact, a system where each affects the other, and that no one factor functions independently of the others. What does this mean for hybrid working? Well, the simple fact is that it is harder than it sounds, and a hybrid work model built without intentionality toward people is one that is bound to fail due to widespread lack of efficiency and individual burnout. It is widely understood that many organisations intend to implement a hybrid approach moving forward. The key to successful implementation will be intentionality and communication behind decisions, which will increase certainty and confidence for everyone in an uncertain time.

Suggested Citation

  • Tooman, Meghan, 2023. "The power of presence : Re-establishing collaboration and innovation amidst a virtual revolution," Corporate Real Estate Journal, Henry Stewart Publications, vol. 12(2), pages 176-184, January.
    • Handle: RePEc:aza:crej00:y:2023:v:12:i:2:p:176-184
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    More about this item

    Keywords

    hybrid workplace; workplace strategy; productivity; psychological safety; future; collaboration; innovation;
    All these keywords.

    JEL classification:

    • R3 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location

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