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Artificial intelligence and competitive advantage within Access Bank

Author

Listed:
  • Gabriel, Ariyo Oluwajuwon

    (Department of Business Administration and Marketing, Nigeria)

  • David, Adejumo Idowu

    (Lead Data and Analytics Engineering, Nigeria)

  • Temitayo, Joshua

    (Wonder Tower Consulting, Nigeria)

Abstract

This study investigated the role of artificial intelligence (AI) in enhancing competitive advantage within Access Bank PLC in Lagos State, with strategic focus on Alimosho LGA. It examined the effects of AI technologies, including deep learning (DL), chatbots, robotic process automation (RPA), digital assistants and facial recognition, and assessed their impact on operational efficiency, customer success and strategic decision-making. The study employed a descriptive research design and surveyed 142 employees selected through simple random sampling. Data were collected through structured questionnaires and analysed using regression analysis to determine the significance of AI-driven innovations. The findings revealed that AI was found to significantly enhance operational efficiency (p

Suggested Citation

  • Gabriel, Ariyo Oluwajuwon & David, Adejumo Idowu & Temitayo, Joshua, 2025. "Artificial intelligence and competitive advantage within Access Bank," Journal of AI, Robotics & Workplace Automation, Henry Stewart Publications, vol. 4(1), pages 35-49, June.
    • Handle: RePEc:aza:airwa0:y:2025:v:4:i:1:p:35-49
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    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • G2 - Financial Economics - - Financial Institutions and Services

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