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Quality of sales service and its impact on customer satisfaction, as case studies Saipa (in Persian)

Author

Listed:
  • sobhanifard, yaser

    (imam sadeq university)

  • cheraghali, saeed

    (imam sadeq university)

Abstract

Concepts of service quality and customer satisfaction as the most important problem in the theory and practice of marketing concepts are The article seeks to develop a scale to measure service quality and customer satisfaction is of SAIPA And creating a structural model of the relationship between the variables is tested. The research Saipa customers and employees have been The sampling was done randomly with the aid formula. The research Saipa customers and employees have been The sampling was done randomly with the aid formula..The research Saipa customers and employees have been The sampling was done randomly with the aid formula. LISREL and structural equation modeling software to model logic is used The sampling was done randomly with the aid formula. LISREL and structural equation modeling software to model logic is used A positive effect on customer perceived service quality and satisfaction of the participants were also correlated with measures of quality of service are the bees.

Suggested Citation

  • sobhanifard, yaser & cheraghali, saeed, 2014. "Quality of sales service and its impact on customer satisfaction, as case studies Saipa (in Persian)," Management and Development Process Quarterly (٠صلنامه ٠رایند مدیریت Ùˆ توسعه), Institute for Management and Planning studies, vol. 27(3), pages 131-146, August.
    • Handle: RePEc:auv:jijmdp:v:27:y:2014:i:3:p:131-146
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