IDEAS home Printed from https://ideas.repec.org/a/auv/jijmdp/v24y2012i1p127-141.html
   My bibliography  Save this article

Strategy Formulation for Gohar Shafa Medical Equipment Company with Quantitative Strategic Planning Matrix (QSPM) (in Persian)

Author

Listed:
  • Shojaei, Mohamadreza

    (Iran)

  • Siahpush, Mostafa

    (Iran)

Abstract

Medical equipment industry is very extensive and enjoys a unique appeal in terms of products scope and consumer markets. Therefore, it is vital for the activists in this industry to gain competitive advantages and the appropriate status among the competitors. This study has tried to use some quantitative techniques to develop competitive strategies for Gohar Shafa Medical Equipment Company. In this context with the use of External and Internal Factors Evaluation matrixes (EFE;IFE) SWOT and the Internal and External (IE), the most important key factors have been identified and while determining strategic direction of company, possible options are specified. Then by using quantitative strategic planning matrix (QSPM), different options have been evaluated and among them the most appropriate option is chosen. The findings of this research suggest “market development strategy” for Gohar Shafa Company.

Suggested Citation

  • Shojaei, Mohamadreza & Siahpush, Mostafa, 2012. "Strategy Formulation for Gohar Shafa Medical Equipment Company with Quantitative Strategic Planning Matrix (QSPM) (in Persian)," Management and Development Process Quarterly (٠صلنامه ٠رایند مدیریت Ùˆ توسعه), Institute for Management and Planning studies, vol. 24(1), pages 127-141, March.
    • Handle: RePEc:auv:jijmdp:v:24:y:2012:i:1:p:127-141
    as

    Download full text from publisher

    File URL: http://jmdp.ir/article-1-361-en.pdf
    Download Restriction: no
    File URL: http://jmdp.ir/article-1-361-en.html
    Download Restriction: no
    File URL: http://jmdp.ir/article-1-361-fa.html
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:auv:jijmdp:v:24:y:2012:i:1:p:127-141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Nahid Jebeli (email available below). General contact details of provider: https://edirc.repec.org/data/irpdair.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.