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Factors Affecting the Consumer Acceptance towards Fintech Products and Services in Malaysia

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  • Chua Chang Jin
  • Lim Chee Seong
  • Aye Aye Khin

Abstract

The study objective is to investigate the factors affecting the consumer awareness and acceptance towards FinTech products and services in Malaysia. In this study, first, it is to identify the factors that affect the consumer awareness and acceptance towards FinTech products and services in Malaysia. Second, it is to develop a conceptual framework which included the independent variables such as usefulness, ease of use, relative advantage, perceived risk, perceived cost, and mediating effect of awareness of consumers with the dependent variable of the consumer acceptance towards FinTech products and services. The expected output of this study could help FinTech companies to make the right decisions in promoting their products and services in the country. The findings of this study would be benefiting them to develop more personalized products and services for the Malaysian consumers.

Suggested Citation

  • Chua Chang Jin & Lim Chee Seong & Aye Aye Khin, 2019. "Factors Affecting the Consumer Acceptance towards Fintech Products and Services in Malaysia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 9(1), pages 59-65.
    • Handle: RePEc:asi:ijoass:v:9:y:2019:i:1:p:59-65:id:3097
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    Cited by:

    1. Maria Csutora & Gabor Harangozo & Cecilia Szigeti, 2022. "Factors behind the Consumer Acceptance of Sustainable Business Models in Pandemic Times," Sustainability, MDPI, vol. 14(15), pages 1-18, August.
    2. Guo Wu & Qinglin Peng, 2024. "Bridging the Digital Divide: Unraveling the Determinants of FinTech Adoption in Rural Communities," SAGE Open, , vol. 14(1), pages 21582440241, January.
    3. Mohd Fairuz Adnan & Nurhazrina Mat Rahim & Fatin Shahirah Binti Shaharuddin & Nur Laili Aqilah Binti Ramli, 2024. "Navigating the Hazards: Assessing the Consumer Risks of Fintech in Malaysia: A Conceptual Study," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(10), pages 1352-1360, October.
    4. Rashed Al Karim & Farid Ahammad Sobhani & Md Karim Rabiul & Nusrat Jahan Lepee & Mohammad Rokibul Kabir & Mohammad Abdul Matin Chowdhury, 2022. "Linking Fintech Payment Services and Customer Loyalty Intention in the Hospitality Industry: The Mediating Role of Customer Experience and Attitude," Sustainability, MDPI, vol. 14(24), pages 1-16, December.

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