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The Effect of Consumer Ethnocentrism on Perceived Domestic Product Quality and Purchase Intentions among Young Consumers in Jakarta, Indonesia

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  • Edi Purwanto

Abstract

The purpose of this study is to investigate the effects of consumer ethnocentrism on perceived domestic product quality, the effects of consumer ethnocentrism on domestic product purchase intentions, and the effects of perceived domestic product quality on domestic product purchase intentions especially in Indonesia domestic market. The measurement model is examined using a data set of 110 young customers in Jakarta, Capital of Indonesia, and tested via structural equation modeling and the study confirms all hypotheses.

Suggested Citation

  • Edi Purwanto, 2014. "The Effect of Consumer Ethnocentrism on Perceived Domestic Product Quality and Purchase Intentions among Young Consumers in Jakarta, Indonesia," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 4(9), pages 1003-1012.
    • Handle: RePEc:asi:ijoass:v:4:y:2014:i:9:p:1003-1012:id:2694
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    Cited by:

    1. Purwanto Edi & Deviny July & Mutahar Ahmed M., 2020. "The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia," Management & Marketing, Sciendo, vol. 15(2), pages 255-274, June.
    2. José Felipe Jiménez-Guerrero & Juan Carlos Pérez-Mesa & Emilio Galdeano-Gómez, 2020. "Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review," Sustainability, MDPI, vol. 12(6), pages 1-16, March.

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