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Factors Behind Brand Switching in Cellular Networks

Author

Listed:
  • Sarwat Afzal
  • Aamir Khan Chandio
  • Sania Shaikh
  • Muskan Bhand
  • Bais Ali Ghumro
  • Anum Kanwal khuhro

Abstract

Factors affecting customer satisfaction has great importance in order to know the reasons and facts that are responsible behind switching in cellular network. Customers are satisfied, when their desires, wishes & needs are fulfill by any brand, used by them. In case of different brands of cellular network like ufone, factors like: Price, service quality, trust and brand loyalty play a great role in customer satisfaction & their brand switching. For this research study, the sample is taken from larkana city. The sample consists of the three batches of Shaheed Mohtarma Benazir Bhutto Medical University Larkana (SMBBMU) and BBA & MBA students of Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology Larkana (SZABIST). Total population consists of 1048 (738 from SMBBMU & 310 from SZABIST). The sample respondents are selected through convenience sampling technique, total sample size is of 104. The analysis of the data will be done through SPSS. Regression method will be used for research. This study will examine which factors influence more to customers in brand switching.

Suggested Citation

  • Sarwat Afzal & Aamir Khan Chandio & Sania Shaikh & Muskan Bhand & Bais Ali Ghumro & Anum Kanwal khuhro, 2013. "Factors Behind Brand Switching in Cellular Networks," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(2), pages 299-307.
    • Handle: RePEc:asi:ijoass:v:3:y:2013:i:2:p:299-307:id:2417
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    Cited by:

    1. Wajeeha Aslam & Reema Frooghi, 2018. "Switching Behaviour of Young Adults in Cellular Service Industry: An Empirical Study of Pakistan," Global Business Review, International Management Institute, vol. 19(3), pages 635-649, June.

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