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Research on the Impact of Entrepreneurship Education Pedagogy on College Student Entrepreneurship Intention

Author

Listed:
  • Yiping Liu*

    (College of Economics and Management Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China)

  • Danqing Ma

    (College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 211106, China)

Abstract

In response to the policy of Ministry of Education, colleges in China revised their undergraduate degree curriculum to include entrepreneurship education. We conducted a research on 318 undergraduate students from Nanjing University of Aeronautics and Astronautics to study the impact of seminar-based and traditional entrepreneurship education pedagogy on college student entrepreneurial intention, by hierarchical regression analysis. In addition, the article researched the moderation effect caused by the different education pedagogy on ‘entrepreneurial attitude affects entrepreneurial intention’ and ‘entrepreneurial confidence affects entrepreneurial intention’ by introducing the segmentation variables of entrepreneurial attitude and entrepreneurial confidence to the model. The findings of this research have important empirical implications toward future college education reformation.

Suggested Citation

  • Yiping Liu* & Danqing Ma, 2018. "Research on the Impact of Entrepreneurship Education Pedagogy on College Student Entrepreneurship Intention," Research Journal of Education, Academic Research Publishing Group, vol. 4(5), pages 69-77, 05-2018.
    • Handle: RePEc:arp:rjearp:2018:p:69-77
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