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The cigar revival and the popular press: A content analysis, 1987-1997

Author

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  • Wenger, L.
  • Malone, R.
  • Bero, L.

Abstract

Objectives. The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997. Methods. A content analysis of 790 cigar-focused newspaper and magazine articles was conducted. Results. Cigar-focused articles increased substantially over the study period, paralleling increased cigar consumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty-two percent portrayed cigars favorably. The tobacco industry was mentioned in 54% of articles and portrayed positively in 78%. Forty-two percent of the individuals quoted or described in articles were affiliated with the tobacco industry; only 5% were government/public health figures. Conclusions. Print coverage of cigars failed to communicate health risk messages and contributed to positive images of cigars.

Suggested Citation

  • Wenger, L. & Malone, R. & Bero, L., 2001. "The cigar revival and the popular press: A content analysis, 1987-1997," American Journal of Public Health, American Public Health Association, vol. 91(2), pages 288-291.
    • Handle: RePEc:aph:ajpbhl:2001:91:2:288-291_8
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