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Attitudes toward drinking conveyed in studio greeting cards

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  • Finn, P.

Abstract

Analysis of 129 studio cards containing alcohol-related subject matter revealed themes which suggest that getting drunk is a natural and desirable concomitant of celebrations and that drunkeness is humorous, enjoyable, and harmless. It is proposed that the depiction of intoxication in these cards as pleasurable and risk-free may be legitimate and reinforce tolerant attitudes toward alcohol abuse and thereby contribute to their entrenchment and pervasiveness in the face of recent public education prevention campaigns.

Suggested Citation

  • Finn, P., 1980. "Attitudes toward drinking conveyed in studio greeting cards," American Journal of Public Health, American Public Health Association, vol. 70(8), pages 826-829.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.70.8.826_1
    DOI: 10.2105/AJPH.70.8.826
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