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Exposure To marijuana marketing after legalization of retail sales: Oregonians' experiences, 2015-2016

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  • Fiala, S.C.
  • Dilley, J.A.
  • Firth, C.L.
  • Maher, J.E.

Abstract

Objectives: To assess exposure to marijuana advertising in Oregon after the start of retail marijuana sales in October 2015. Methods: We conducted a repeated cross-sectional online survey of 4001 Oregon adults aged 18 years and older in November 2015 and April-May 2016. We assessed subgroup differences by using the Pearson c2 test. Results: More than half of adults (54.8%) statewide reported seeing marijuana advertising in the past month. These adults reported that they most frequently saw storefront (74.5%), streetside (66.5%), and billboard (55.8%) advertising. Exposure did not significantly differ by participant's age or marijuana use but was higher among those living in counties with retail sales (56.5%) than in counties without (32.5%). Conclusions. Most adults reported exposure to marijuana advertising following the startofretailmarijuana salesinOregon. Peoplewhodonotusemarijuana and thoseaged 18 to 24 years were as exposed to advertising as other groups. Public Health Implications: Advertising restrictions maybeneededtoprotect youths and young adults from pro-use messages. Commercial free speech afforded by the First Amendment makes advertising restrictions challenging, but public policy experts note that restrictions aimed at protecting youths may be allowed.

Suggested Citation

  • Fiala, S.C. & Dilley, J.A. & Firth, C.L. & Maher, J.E., 2018. "Exposure To marijuana marketing after legalization of retail sales: Oregonians' experiences, 2015-2016," American Journal of Public Health, American Public Health Association, vol. 108(1), pages 120-127.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2017.304136_5
    DOI: 10.2105/AJPH.2017.304136
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