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Effective health risk communication about pandemic influenza for vulnerable populations


  • Vaughan, E.
  • Tinker, T.


The consequences of pandemic influenza for vulnerable populations will depend partly on the effectiveness of health risk communications. Strategic planning should fully consider how life circumstances, cultural values, and perspectives on risk influence behavior during a pandemic. We summarize recent scientific evidence on communication challenges and examine how sociocultural, economic, psychological, and health factors can jeopardize or facilitate public health interventions that require a cooperative public. If ignored, current communication gaps for vulnerable populations could result in unequal protection across society during an influenza pandemic. Weoffer insights on communication preparedness gleaned from scientific studies and the deliberations of public health experts at a meeting convened by the Centers for Disease Control and Prevention, May 1 and 2, 2008.

Suggested Citation

  • Vaughan, E. & Tinker, T., 2009. "Effective health risk communication about pandemic influenza for vulnerable populations," American Journal of Public Health, American Public Health Association, vol. 99(S2), pages 324-332.
  • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2009.162537_2
    DOI: 10.2105/AJPH.2009.162537

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    RePEc Biblio mentions

    As found on the RePEc Biblio, the curated bibliography for Economics:
    1. > Economics of Welfare > Health Economics > Economics of Pandemics > Policy responses > Behavioral


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    Cited by:

    1. Cynthia G Jardine & Franziska U Boerner & Amanda D Boyd & S Michelle Driedger, 2015. "The More the Better? A Comparison of the Information Sources Used by the Public during Two Infectious Disease Outbreaks," PLOS ONE, Public Library of Science, vol. 10(10), pages 1-18, October.
    2. Abdulrahman Obaid AI-Youbi & Abdulmonem Al-Hayani & Hisham J. Bardesi & Mohammed Basheri & Miltiadis D. Lytras & Naif Radi Aljohani, 2020. "The King Abdulaziz University (KAU) Pandemic Framework: A Methodological Approach to Leverage Social Media for the Sustainable Management of Higher Education in Crisis," Sustainability, MDPI, Open Access Journal, vol. 12(11), pages 1-21, May.
    3. Massey, Peter D. & Miller, Adrian & Saggers, Sherry & Durrheim, David N. & Speare, Richard & Taylor, Kylie & Pearce, Glenn & Odo, Travis & Broome, Jennifer & Judd, Jenni & Kelly, Jenny & Blackley, Mag, 2011. "Australian Aboriginal and Torres Strait Islander communities and the development of pandemic influenza containment strategies: Community voices and community control," Health Policy, Elsevier, vol. 103(2), pages 184-190.
    4. Wei Zhong, 2017. "Simulating influenza pandemic dynamics with public risk communication and individual responsive behavior," Computational and Mathematical Organization Theory, Springer, vol. 23(4), pages 475-495, December.
    5. Mounir Amdaoud & Giuseppe Arcuri & Nadine Levratto, 2021. "Are regions equal in adversity? A spatial analysis of spread and dynamics of COVID-19 in Europe," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 22(4), pages 629-642, June.
    6. Suzanne Sheppard‐Law & Marilyn Cruickshank & Deborah Debono, 2021. "Mapping diversity and demographic‐based changes to a pediatric population attending a specialist tertiary hospital: a retrospective review," Journal of Clinical Nursing, John Wiley & Sons, vol. 30(3-4), pages 466-474, February.
    7. Wei Zhong, 0. "Simulating influenza pandemic dynamics with public risk communication and individual responsive behavior," Computational and Mathematical Organization Theory, Springer, vol. 0, pages 1-21.
    8. Wong, Li Ping & Wu, Qunhong & Hao, Yanhua & Chen, Xi & Chen, Zhuo & Alias, Haridah & Shen, Mingwang & Hu, Jingcen & Duan, Shiwei & Zhang, Jinjie & Han, Liyuan, 2020. "The Role of Institutional Trust in Medical Care Seeking during the COVID-19 Pandemic," GLO Discussion Paper Series 558, Global Labor Organization (GLO).
    9. Louise Cummings, 2012. "The public health scientist as informal logician," International Journal of Public Health, Springer;Swiss School of Public Health (SSPH+), vol. 57(3), pages 649-650, June.
    10. Wei Zhong & Yushim Kim & Megan Jehn, 2013. "Modeling dynamics of an influenza pandemic with heterogeneous coping behaviors: case study of a 2009 H1N1 outbreak in Arizona," Computational and Mathematical Organization Theory, Springer, vol. 19(4), pages 622-645, December.
    11. Hye‐Jin Paek & Thomas Hove, 2019. "Mediating and Moderating Roles of Trust in Government in Effective Risk Rumor Management: A Test Case of Radiation‐Contaminated Seafood in South Korea," Risk Analysis, John Wiley & Sons, vol. 39(12), pages 2653-2667, December.
    12. Allcott, Hunt & Boxell, Levi & Conway, Jacob & Gentzkow, Matthew & Thaler, Michael & Yang, David, 2020. "Polarization and public health: Partisan differences in social distancing during the coronavirus pandemic," Journal of Public Economics, Elsevier, vol. 191(C).
    13. Erika Župerkienė & Ligita Šimanskienė & Daiva Labanauskaitė & Julija Melnikova & Vida Davidavičienė, 2021. "The COVID-19 Pandemic and Resilience of SME’s in Lithuania," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 53-65, March.
    14. Zerfass, Ansgar & Linke, Anne, 2012. "Social Media in der Unternehmenskommunikation: Strategien, Kompetenzen, Governance," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(1), pages 49-63.
    15. Xin Ming & Menno D. T. De Jong, 2021. "Mental Well-Being of Chinese Immigrants in the Netherlands during the COVID-19 Pandemic: A Survey Investigating Personal and Societal Antecedents," Sustainability, MDPI, Open Access Journal, vol. 13(8), pages 1-20, April.
    16. Janssen, Aljoscha & Shapiro, Matthew, 2020. "Does Precise Case Information Limit Precautionary Behavior? Evidence from COVID-19 in Singapore," Working Paper Series 1344, Research Institute of Industrial Economics.
    17. Bosancianu, Constantin Manuel & Dionne, Kim Yi & Hilbig, Hanno & Humphreys, Macartan & KC, Sampada & Lieber, Nils & Scacco, Alex, 2020. "Political and Social Correlates of Covid-19 Mortality," SocArXiv ub3zd, Center for Open Science.
    18. Betts, Alexander & Easton-Calabria, Evan & Pincock, Kate, 2021. "Localising Public Health: Refugee-led organisations as first and last responders in COVID-19," World Development, Elsevier, vol. 139(C).

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