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My bibliography Save this articleThe Effect of Social Media Experiential Marketing Towards Customers’ Satisfaction (A Study in Chingu Korean Fan Cafe Bandung Indonesia)
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Abstract
Suggested Citation
DOI: 10.20469/ijbas.3.10002-2
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References listed on IDEAS
- Mohammad Taleghani & Mahmood Samadi Largani & Shahram Gilaninia & Seyyed Javad Mousavian, 2011. "The Role of Customer Complaints Management in Consumers Satisfaction for New Industrial Enterprises of Iran," International Journal of Business Administration, International Journal of Business Administration, Sciedu Press, vol. 2(3), pages 140-147, August.
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Cited by:
- Hinlayagan Kymwell Recamadas, 2018. "A path analysis of customer loyalty of homegrown coffee shops in Davao region," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(4), pages 185-195.
- Anca Madar, 2018. "How Do European Cafe Chains Managers Handle Competition?," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(4), pages 178-184.
- Noraida Haji Ali & Suriyani Muhamad & Masita Masila Abdul Jalil & Mustafa Man, 2018. "Empowering Rural Women Entrepreneurs Through Social Innovation Model," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 3(6), pages 253-259.
- Kuo-Pin Li* & Shieh-Liang Chen & Wen-Hong Chiu & Wen-Cheng Lu, 2019. "Strategies of Reduce Customer’s No-show Probability at Restaurants," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(1), pages 145-152, 01-2019.
- Merve Önegi & Zeliha Eser & Sezer Korkmaz, 2019. "Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey: An Example of a Glocal Product," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(3), pages 109-118.
- Hongwei Jiang & Chrystal Zhang & Gan Xiao & He Ren & Xi Chen, 2017. "An investigation of in flight service quality of Chinese carriers in Australia-China market," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(2), pages 77-89.
- Hening Widi Oetomo & Budiyanto, 2017. "Brand Image as Medation Effect of Experiential Marketing and Differentiation Product to the Buying Decision of Toyota Cars," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(5), pages 175-182.
- Alexandra Albon & Patricia Kraft & Carsten Rennhak, 2018. "A structural model of millennial tourist behavior towards tourism in Davao Region," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 4(1), pages 37-50.
- Kurnia Khafidhatur Rafiah & Maya Ariyanti, 2017. "Role of Transactional Quality and Relational Quality to CustomerE-Loyalty in Marketplace C2C in Indonesia," International Journal of Business and Economic Affairs (IJBEA), Sana N. Maswadeh, vol. 2(2), pages 16-126.
- Pawel Luczak, 2018. "Social Media as a Tool for the Development of Young Employees," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(1), pages 31-36.
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Keywords
Social Media; Experiential Marketing; Strategic Experiential Modules; Customers’ Satisfaction;All these keywords.
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